Real estate photography
Digital cameras have made it easy and cost effective for real estate agents, architects, interior designers and home owners to take photographs of property from the inside and outside. A real estate agent can list the photographs on website, and generate more enquiries. They can also send the photographs to prospective buyers, saving them a trip to the property.
A digital camera with a 35 mm lens or one that can accept a wide angle converter lens is recommended for real estate photography. A tripod is useful for taking exterior photos and an external flash will help in taking clear photos of interiors of the house
Before taking a photograph of a property, the composition should be checked on the LCD or in the viewfinder. Some tips are:
1. The plus points of the property should be highlighted in the photograph
2. Shots should be taken from different angles, shots taken from dynamic angles can be eye catching and attract more buyers
3. There should be no obstructions in the photograph, all features should be clearly visible.
The digital photographs of properties can be sent to prospective buyers by email or CD (for large file sizes). Customized cards and calendars can be created. An online virtual tour of the property can be created, which shows details of each room and area of the property. A prospective buyer need not waste time and money visiting each property in an area personally . The real estate agent also saves time and only has to deal with buyers who wish to actually purchase the property.
Filed under: photography